Market Specifically to Your Younger Members                                                                                  Along the lines of the Hispanic market, Generation Y maintains high loyalty to those who market specifically to them. Promote your messages to their needs and by means applicable to them. Aside from just your message, make sure your graphics relate to your audience. First-time car and homebuyers are most likely unable to afford a luxury vehicle or $500,000 home ­ so why put these images in your materials?                                                                                
Put your ads in publications relevant to your younger members. High school yearbooks are a prime example when it comes to targeting upcoming graduates. For weeks your younger members will truck that book around school and to their friends’ houses putting your ad on display over and over. But don’t promote your services; instead, provide financial information significant to those just starting out in the world. And make sure your website is on your ad because that is the first place they are heading!

Generation Y is Your Key to Survival                                                                                                     You may feel marketing to these younger members lacks the individual attention of your efforts right now, but these are the members presently impacting your future as a Credit Union. Generation Y is filled with people just starting their families, buying their first homes and vehicles, and hopefully setting up their retirement accounts early. As mentioned, this generation remains loyal to those who are trustworthy, honest in their promotions, market specifically to them, and above all, help them.